PROTECT • PROMOTE • SUPPORT

“Imagine that the world had created a new ‘dream product’ to feed and immunize everyone born on earth. Imagine also that it was available everywhere, required no storage or delivery, and helped mothers plan their families and reduce the risk of cancer. Then imagine that the world refused to use it.”

– Frank A. Oski

“If a multinational company developed a product that was a nutritionally balanced and delicious food, a wonder drug that both prevented and treated disease, cost almost nothing to produce and could be delivered in quantities controlled by the consumers’ needs, the very announcement of their find would send their shares rocketing to the top of the stock market. The scientists who developed the product would win prizes and the wealth and influence of everyone involved would increase dramatically. Women have been producing such a miraculous substance, breastmilk, since the beginning of human existence.”

– Gabrielle Palmer

We Promote Breastfeeding by:

ABC Charter | Position Statements

Education & Events:

Public Health Agency for Canada/Breastfeeding Committee for Canada Pamphlets

WHO Code

“Breastfeeding is an intimate dance choreographed by nature and culture that has been performed through the ages and is vital to the optimum health and well being of the mother and baby.”

– Stuart-Macadam & Dettwyler, 1995

Education & Events:

Calgary Breastfeeding Matters Group

WHO Code