Baby-Friendly is Expanding in Canada

Invitation to Maternity Hospitals

The Breastfeeding Committee for Canada is leading a national project to increase the number of hospitals with Baby-Friendly designation. A Quality Improvement Learning Collaborative with 25 participating hospitals will be the primary focus. To complete the Baby-Friendly Application Form click here. If you need more information contact Michelle LeDrew at

A special thank you to the Public Health Agency of Canada for investing $1.3 million over 5 years in the Baby-Friendly Initiative in Canada.

Benefits of Participation

  • Teams from participating hospitals across Canada will work together with expert faculty over the course of the 3-year project to make significant organizational change using quality improvement methods and measurement to track progress.
  • Foundational value of Family-Centred Care and Cultural Safe approach will be embedded throughout the project.
  • Coaching and technical supports from faculty experts in English supporting:
    • Three in person workshops
    • Regular coaching during QI Action phases
    • Leadership track
    • Parent partner network
    • Accommodation is available in French
  • Fees for the Baby-Friendly designation will be supported (including Pre-Assessment and External Assessment).
  • Contribute to scaling up implementation of BFI across Canada and improve maternal infant health.
  • Project experience and QI knowledge can be applied to other projects in your organization.
  • Site visits by BFI Project Director (optional).

See complete BFI Invitation

Baby-Friendly is Expanding in Canada

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