The Quintessence Foundation www.babyfriendly.ca
In 2001 the Quintessence Breastfeeding Challenge started in the Canadian province of British Columbia with 856 babies and their mothers at 26 sites. By 2016 there were over 4,000 children in six countries. The Breastfeeding Challenge continues to grow globally as additional people join in. There are now more breastfeeding events than there were when the Challenge started so the participation numbers have waxed and waned over the years but the trend has been towards growth.
“The Challenge” happens at the beginning of National Breastfeeding Week in Canada – plan to join in the fun!